How to Manage a Sales Team Efficiently: 9 Strategies
19 min read
Vlad Kovalskiy
December 2, 2022
Last updated: April 5, 2023
How to Manage a Sales Team Efficiently: 9 Strategies

Table of Contents

How to Manage a Sales Team Efficiently:

  1. Define the sales goals clearly
  2. Ensure consistency in the sales team training process
  3. Maintain a record of the sales activities
  4. Maintain a regular schedule and routine
  5. Utilize cutting-edge sales tools
  6. Provide transparent and open communication
  7. Obtain the team's trust
  8. Continuously give feedback
  9. Acknowledge and reward successful sales staff

The sales force is directly in charge of bringing in income for any firm. The sales division makes certain that a prospect is turned into a committed consumer while the rest of the divisions engage clients and manage post-sale procedures.

Hence, it is crucial to maintain the efficiency of the sales team. To seal a transaction, salespeople should be creative and knowledgeable in specialized areas. They are the ones who must carry the marketing team's burdens. You may achieve your important corporate objectives and lead your business to affluence if the sales team is unbreakable.

It takes careful planning and tactical awareness to manage an efficient sales department. This strategy should be based on representative participation, a cooperative attitude, and attainable objectives. Fortunately, there are several actions you can adopt to inspire and manage a sales team to perform well. Continue reading to learn more.

9 Approaches for Effective Sales Team Management

1. Define the sales goals clearly

The sales personnel must be driven enough to push themselves beyond their comfort zones and produce the best results. The sales targets must be established appropriately for them to occur.

These objectives must be reasonable and doable to prevent representatives from becoming disheartened if they don't meet the objectives. You can choose some SMART goals, which are:

  • Specific – Being as precise as you can with the desired sales outcome is referred to as being specific. The procedures necessary to accomplish a purpose will typically be more obvious the more definite and focused the sales aim is.

  • Measurable – It means that there would be tangible results that can be followed to gauge progress. For example number of sales, contact, or leads.

  • Attainable – When a goal is attainable, it means that the sales target can be achieved or maintained within the allotted time frame.

  • Relevant – it means that it reflects the sales principles, long-term sales aims, and purposes of the organization.

  • Time-bound – it refers to ensuring that the sales objective is established within a suitable time range.

Along with accomplishing business objectives, defining the goals with these five considerations in mind will make it simple to manage a sales team.

2. Ensure consistency in the sales team training process

Each staff member could perhaps complete sales process training during onboarding and on an ongoing basis, either as a reminder or if modifications are necessary. The actions, plans, and techniques your sales team does to identify, cultivate, validate, and turn leads into clients are included in the sales pipeline.

To confirm that everybody is following the procedure accurately, sales training methods also incorporate instructing each sales delegate on how to perform it. Possessing an understandable procedure is one thing. Instituting sales process training encourages accountability and guarantees nothing is missed.

The sales procedure training should touch on the following topics related to how to successfully manage a sales team, such as:

  • Customer profiles for each type of buyer

  • The sales funnel's stages

  • The sales pipeline's steps and methods for generating leads

  • Techniques for setting up meetings with fresh prospects

  • Techniques for evaluating leads

  • How do you describe the wants and problems of potential customers

  • Tactics for closing agreements through offers, business proposals, and other forms of sales

  • What happens following the signing of a contract with a new client (such as the transfer of responsibility to an account executive, consumer engagement, the supply of products or services, the upselling or cross-selling of repeating clients, etc.)

3. Maintain a record of the sales activities

One of the best practices for managing a sales team is to keep an account of the sales activity constantly. Always have a set of KPIs or key performance indicators which you wish to pay attention to before beginning any selling procedures. This gives the business guidance and enables them to assess the effectiveness of the sales team. Gauging the outcomes so businesses can see the sales team's advancement in hard numbers is another crucial factor to take into account when monitoring sales operations. This facilitates comparative and forecasting. The conversion rate and average sales per hour calculations are two crucial methods for measuring sales activity.

The sales conversion rate is the proportion of potential clients that the business ultimately manages to acquire. How quickly a conversation moves forward might help you assess how successful the sales team is in terms of delivering results. The sales team's hourly performance assessment is the average number of sales made each hour. Computing average sales will give you a general idea of how much money the sales team brings in each hour, which is very useful when you're operating a promotional campaign.

By performing these computations, you can evaluate the efficiency of the sales procedures and create an understanding of the sales operations that the team is engaged in.

4. Maintain a regular schedule and routine

For the sales team to effectively complete their operations, it's crucial to establish a strictly delineated plan and routine, just as with any other coordinated activity. A well-organized timetable gives the sales force a feeling of guidance and preparations to follow through up to the conclusion of a promotional effort.

For the sales representatives to arrive at appointments on schedule, complete crucial phone calls or emails promptly, and be completely informed of every regular duty expected to be completed, a well-established schedule is essential.

Finding a pace is perhaps the most crucial component of establishing a set plan and routine to better manage a sales team. This varies depending on the entity. To establish a routine that the sales team will adhere to, be aware of the wants and tastes of the clients, your own goals, and the abilities of your salespeople.

5. Utilize cutting-edge sales tools

The time when sales representatives could manage every procedure manually is long gone. Clients' wants have progressively grown more individualized over the decades. The sales team must also work quickly and effectively sans room for mistakes.

Conventional sales technologies enable you to streamline a number of operations, from lead generation to producing quotations, to improve the efficiency of the sales personnel's responsibilities. Users will constantly be able to complete the tasks using a modern sales solution, regardless of whether you would like to maintain the customer database, conduct demand forecasting, create customized quotations, or perform any other activities that improve the performance of the sales teams.

Rather than performing administrative duties, sales representatives should allocate the majority of their period looking for opportunities to complete their funnel. A great CRM sales management solution can computerize each of the vendor's daily tasks so they can focus on what matters. They become more effective at managing their schedule and increasing efficiency. Therefore, it is one of the most sought strategies on how to manage a sales team.

6. Provide transparent and open communication

You must establish efficient lines of communication as a stepping stone on how to manage a remote sales team. Team conferences, emails, or the chatroom feature on a tool for collaborating and communicating like Bitrix24 can all be used for this.

Communication is a key skill for team leaders to have, regardless of the industry. The same holds for field sales. The sales representatives will turn to you for direction, solutions, and benchmarks. You should maintain open lines of communication with your field sales agents and ensure that the data you give is distributed to all of the team members.

Ensure your salespeople are aware of the company's assistance. That boosts confidence, which would in turn enhance productivity. Always keep in mind that effective communication involves listening well. The salespersons should sense at ease approaching you with worries, inquiries, and their personal sales concepts.

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7. Obtain the team's trust

Cultivating trust with the team is one of the most crucial tasks a leader can do to manage a sales team. Let's go over several strategies sales managers can use to support their group while fostering trust:

  • Set an example – You must demonstrate to the team that you are a capable manager. This covers all aspects of the sales process, including recruiting, bargaining, and closing. Demonstrate to them how to perform stuff rather than instructing them.

  • Set objectives collectively – Request every immediate sales team member about their professional aspirations and the abilities they want to cultivate in addition to team-focused objectives, and identify ways to facilitate their rapid advancement.

  • Aid towards their development – This could involve any kind from knowing how to increase productivity to improving one's sales techniques. In addition to assisting the team in upskilling, funding for their development will assist the business as they start applying their new skills. Further than the classes, those regular coaching engagements are a fantastic method to keep funding the development of your team.

8. Continuously give feedback

To ensure that the sales team employees have a comprehensive understanding as to where they position and how they can develop, keep in mind to provide continuous feedback. This is one of the old but gold approaches to “How to manage a remote sales team”.

Being straightforward is important when providing comments. Assign a precise illustration of the problem you're trying to solve, explain why it's critical, and then discuss how they can do better going forth. Additionally, you can nudge them to compliment you favorably. You establish a beneficial two-way constructive criticism connection by doing this. Always recall that one-on-one conversations or coaching periods are the best places to bring up negative criticism. Open criticism can seem overly cruel and is likely to induce someone's defenses to go into overdrive.

Team members should always receive public praise while receiving private criticism. This phrase has undoubtedly been used by managers before, and you should consider it when giving compliments or disciplinary measures.

9. Acknowledge and reward successful sales staff

The last approach to managing a sales team is acknowledging and rewarding the sales employees. Sales representatives with a strong competitive drive are made to be salespeople. Without it, you simply cannot be successful in sales. Sales involve some pride as well, and sales representatives like receiving praise for their exceptional work. To receive the additional incentive, they don't just blow through their quotas and smash all sales processes. They act in this way considering that they are rivals with other members of the sales team and among themselves. A smart sales manager will consider it a priority to publicly acknowledge the best performers to both applaud their achievements and subtly fan the flame of competition that burns within each sales representative on the team.

In reality, rewarding successful sales isn't always about giving away huge sums of money, extravagant outings, brand-new automobiles, or any high-end incentives. It may be as easy as telling the team members the sales figures in public. Because of their competitive nature, these individuals naturally desire the gratification that goes from being the team's sales leader, even when they feel glad for a fellow sales representative.

Final Thoughts on How to Successfully Manage a Sales Team

Although figuring out how to manage a sales team management is a challenging undertaking, you can produce greater results with improved planning and execution. You will undoubtedly begin to perceive and appreciate a visible and substantial difference in the sales team by spending a little effort to design and execute the above-mentioned best practices for managing a sales team that corresponds to your firm.


What is sales management?

Sales management encompasses recruiting, mentoring, motivating sales personnel, forecasting sales, and setting goals. It also entails creating winning methods to accomplish the objectives of lead generation and revenues. Sales are frequently used by businesses to gauge their success, therefore developing an effective sales management solution is crucial.

What are the sales team's three main responsibilities?

The three main responsibilities of the sales team include sales generation, business growth, and customer acquisition & retention. The sales team is made up of the sales manager, sales specialists, sales agents, account executives, and customer service representatives. They collaborate to achieve daily, monthly, quarterly, and annual sales expectations.

What makes a good sales team manager?

A good sales team manager should possess the following:

  • Demonstrate enthusiasm
  • Can inspire others
  • Can focus on the eventual result
  • Can reprimand others when need
  • Has the desire to help others excel
  • Adopt a transparent stance
  • Savor lifelong learning
  • Is creative
  • Can instruct others
  • Can convey concepts to groups of people

What makes sales team successful?

A sales team can become successful by:

  • Conducting sales training
  • Not be afraid to ask for help if necessary
  • Continuous and regular communication
  • An unending desire for improvement
  • Being always prepared for any situation
  • Being flexible and resourceful

How do you manage and motivate a sales team?

To motivate and manage a sales team, you should:

  • Define the sales goals clearly
  • Ensure sales team training efficiency
  • Keep sales activity records
  • Maintain a regular schedule and routine
  • Utilize cutting-edge sales tools
  • Provide transparent and open communication
  • Gain the team's trust
  • Continuously give feedback
  • Reward the sales employees

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