Top 5 CRM Tools for Small to Medium Businesses: Bitrix24 vs. Competitors

11 min read
Vlad Kovalskiy
April 19, 2024
Last updated: April 19, 2024
Top 5 CRM Tools for Small to Medium Businesses: Bitrix24 vs. Competitors

For small to medium-sized businesses, their choice of CRM tool is crucial- often the difference between thriving and just surviving. A robust Customer Relationship Management tool helps businesses streamline operations, deepen customer relationships, and accelerate growth in ways previously unimaginable.

There are plenty of credible options available, but sifting through the top CRM platforms- cross-referencing the features and decoding the marketing jargon- can be a daunting (and laborious!) process. This article will do the heavy lifting for you.

We take a closer look at 5 of the best CRM tools for SMBs in 2024, assessing their relative pros and cons- and how they compare to Bitrix24- so you can make an informed and confident choice for your business.

Bitrix24 Overview

While Bitrix24 is possibly best known for its Customer Relationship Management system, to call it a CRM would be like saying Amazon is a bookstore! It is, in fact, a comprehensive platform that’s been thoughtfully designed to cater to the needs of small to medium businesses. With Bitrix24, it's not just about managing customer relationships; it's about enhancing them while keeping your team connected and your projects on track. And all ‘under one roof’!

CRM Features That Matter

Even amongst all its powerful tools, Bitrix24 stands out with its CRM capabilities. From managing contacts to automating sales processes and everything in between, it ensures that no customer interaction goes unnoticed. Picture a system where every email, call, and meeting is tracked, helping you build stronger relationships with your customers. Bitrix24 does this with ease, providing a clear view of your sales pipeline and making sure you're always a step ahead.

Beyond CRM

But Bitrix24's magic doesn't stop there. It offers a suite of tools designed to improve productivity. Task management becomes a breeze. Assign tasks, set deadlines, and track progress—all in one place. Communication tools like chat and video calls mean your team can stay in touch, whether they're in the next room or across the globe.

Flexible Pricing

One of the biggest appeals of Bitrix24 is its pricing structure. Catering to businesses of all sizes, it offers various plans, including a very generous free option. This means you can start small and scale as you grow, without worrying about steep costs.

Robust Support

Bitrix24 prides itself on its support network. With an extensive library of tutorials, a lively community forum, and a responsive support team, you're well-covered. Whether you're a CRM novice or a seasoned pro, help is always just a few clicks away.

Professional CRM with 35+ essential tools in the kit!

Bitrix24 is the only solution you will need! Client management, task management, warehouse management, and human resource management. And a ton of other features to try!

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Competitor 1: Salesforce

Salesforce has forged an impressive reputation in CRM- a long way from its humble beginnings in a San Franciscan bedroom! It's known for its comprehensive features, but how does it compare to Bitrix24, especially for small to medium businesses? Let's break it down.

Overview of Salesforce
  • Salesforce offers a wide array of features that cover sales, service, marketing, and more. It's built to scale, which means it can grow with your business.

  • However, this extensive feature set can sometimes feel overwhelming for smaller businesses looking for simplicity and cost-effectiveness.

Features Comparison
  • Salesforce brings to the table advanced analytics, extensive customization options, and a vast ecosystem of apps through its AppExchange.

  • While these features are impressive, they can be more than most SMBs need, leading to complexity and a steeper learning curve. On the other hand, Bitrix24 keeps things straightforward and user-friendly, focusing on delivering what SMBs need most without the fluff.

  • This is where the differences become more pronounced. Salesforce's pricing model is tiered and can quickly become expensive as you add more features and users. It's an investment, no doubt, but for SMBs with tight budgets, Bitrix24's affordable pricing, including its free tier, makes it a more accessible option without compromising on essential CRM functionalities.

Pros and Cons for SMBs
  • Salesforce's strength lies in its extensive features and scalability, which are ideal for businesses planning aggressive growth.

  • However, for SMBs looking for ease of use, straightforward pricing, and just the right mix of features, Bitrix24 emerges as a more fitting choice. Salesforce, while robust, might offer more than what's needed at a higher cost, making Bitrix24 the practical option for those who value simplicity, efficiency, and affordability.

Competitor 2: Zoho CRM

Zoho CRM represents another popular choice for businesses seeking to enhance their customer relationship management. It offers a suite of tools that rival the best in the business, but let's see how it stands up when placed side by side with Bitrix24, particularly for the SMB sector.


Zoho CRM Overview
  • Known for its user-friendly interface and affordability, Zoho CRM is designed to attract small to medium businesses. It offers a comprehensive set of features, including sales automation, marketing automation, and customer support tools. Zoho CRM aims to be an all-in-one solution for businesses looking to streamline their operations and focus on growth.

Feature Comparison with Bitrix24
  • Zoho CRM excels in customization and integration capabilities, allowing businesses to tailor the platform to their specific needs. Its strength lies in its ability to automate various aspects of the sales process, enhancing efficiency.

  • However, where it falls short compared to Bitrix24 is the breadth of features outside of CRM, such as project management and internal communication tools, which Bitrix24 integrates seamlessly into its platform.

Pricing Analysis
  • Zoho CRM offers competitive pricing, with a free plan for a limited number of users and paid plans that scale with the number of features and users.

  • While its pricing is attractive for SMBs, Bitrix24 provides a broader range of functionalities at similar or even lower price points, especially when considering the value of its free tier and the scalability of its paid plans.

Pros and Cons for SMBs
  • The main advantage of Zoho CRM is its ease of use and customization, making it a solid choice for businesses that prioritize sales process automation and customer interaction management.

  • However, for SMBs looking for a more holistic platform that covers CRM, project management, and team collaboration in a cohesive package, Bitrix24 offers a more rounded solution.

Competitor 3: HubSpot CRM

HubSpot CRM is a player that stands out for its strong emphasis on inbound marketing, making it a popular choice among businesses looking to attract, engage, and delight customers. Let's see how it measures up to Bitrix24, especially from the perspective of small to medium businesses.

HubSpot CRM

An Introduction to HubSpot CRM
  • At its heart, HubSpot CRM is designed to be easy to use and provides businesses with the tools needed to manage customer relationships effectively. It's part of the larger HubSpot ecosystem, which includes a software suite for inbound marketing, sales, and customer service.

Feature Comparison
  • HubSpot CRM offers an impressive range of features for managing contacts, sales pipelines, and customer interactions. Its strength lies in its marketing tools, which are among the best for businesses focused on generating leads and nurturing them into customers.

  • Compared to Bitrix24, HubSpot CRM tends to be more focused on marketing and sales aspects, whereas Bitrix24 offers a broader range of tools that cover project management and internal communication, in addition to CRM.

Pricing Insight
  • One of HubSpot CRM's most attractive points is its free offering, which includes basic CRM functionalities suitable for many small businesses. However, as businesses grow and their needs become more complex, moving up to HubSpot's paid plans can become quite costly, especially when additional features from the marketing, sales, and service hubs are added.

  • Bitrix24, with its more inclusive free plan and straightforward upgrade paths, presents a more scalable option for businesses mindful of cost without sacrificing essential features.

Pros and Cons for SMBs
  • HubSpot CRM's seamless integration with its inbound marketing tools makes it a powerful option for businesses that prioritize content marketing and lead nurturing.

  • For SMBs looking for an all-in-one solution that extends beyond marketing and sales to include project management and team collaboration, Bitrix24 offers more comprehensive coverage. The simplicity and scalability of Bitrix24's pricing also make it a more accessible choice for businesses at various stages of growth.

Competitor 4: Pipedrive

Pipedrive takes a unique stance in the CRM marketplace by emphasizing sales management and pipeline visibility. It's designed with sales teams in mind, focusing on simplicity and usability to help businesses close deals more efficiently. Let's compare Pipedrive with Bitrix24 to understand how each serves small to medium businesses.


Overview of Pipedrive
  • Pipedrive stands out for its user-friendly interface and its approach to sales management, making it easy for sales teams to track their deals and activities. With a strong emphasis on pipeline management, Pipedrive helps sales professionals visualize their sales process, identify opportunities, and stay organized.

Feature Comparison
  • Where Pipedrive shines is in its simplicity and focus on sales activities, offering tools that are easy to adopt and use daily. Features like customizable pipelines, detailed activity reports, and automation of repetitive tasks are designed to boost sales efficiency.

  • While Bitrix24 covers these sales aspects as well, it goes several steps further by integrating CRM with project management, team collaboration, and communication tools, offering a broader solution for businesses looking to manage not just sales but their entire operation in one place.

Pricing Insights
  • Pipedrive's pricing is straightforward, with several tiers that scale up in features and capabilities. Although it starts as an affordable option for small teams, costs can accumulate as you add more users and require advanced features.

  • Bitrix24, with its free plan for unlimited users and scalable paid options, provides a more versatile solution for businesses at different growth stages without imposing significant cost barriers.

Pros and Cons for SMBs
  • The simplicity and focus of Pipedrive make it an excellent tool for sales teams who need a dedicated solution for managing sales processes.

  • However, businesses looking for a more holistic approach to managing customer relationships, projects, and internal communications might find Bitrix24's comprehensive platform more aligned with their needs. Additionally, Bitrix24's pricing model offers better scalability and affordability for growing businesses.

Bitrix24 vs. Competitors: Side-by-Side CRM Comparison

After exploring Bitrix24 and its main competitors, it's clear that each CRM tool brings something unique to the table. But how do they truly compare when placed side by side? This section aims to distill the essence of our comparisons into a digestible format, highlighting key differences and underscoring why Bitrix24 might just be the superior option for your small to medium-sized business.

Professional CRM with 35+ essential tools in the kit!

Bitrix24 is the only solution you will need! Client management, task management, warehouse management, and human resource management. And a ton of other features to try!

Get Started
Feature Set
  • Bitrix24 offers a comprehensive suite that goes beyond CRM functionalities, incorporating project management, team collaboration, and communication tools.

  • While Salesforce and HubSpot provide extensive CRM features and Zoho CRM and Pipedrive offer unique strengths in automation and sales management, respectively, Bitrix24's all-in-one approach ensures businesses have a versatile tool that addresses multiple needs.

User Experience
  • Bitrix24 prioritizes simplicity and user-friendliness, understanding that not all SMBs have the resources for extensive training or onboarding. Pipedrive also focuses on ease of use, particularly for sales activities.

  • In contrast, Salesforce and Zoho CRM might present a steeper learning curve due to their complexity and extensive customization options. HubSpot offers a smooth user experience, especially for marketing-related tasks, but can require additional modules for comprehensive business management.

Pricing Flexibility
  • Bitrix24 stands out for its generous free plan, supporting an unlimited number of users, which is a rarity among its competitors. In fact, the plan is so generous, that many small businesses never need to progress to paid plans.

  • While Pipedrive and Zoho CRM offer affordable options, their costs can increase with additional features and users.

  • Salesforce and HubSpot CRM, although powerful, can become quite pricey as businesses grow and need more sophisticated functionalities.

  • Bitrix24 shines in its ability to scale with your business, offering plans that accommodate growth without a significant price increase.

  • Salesforce is designed for scalability but at a higher cost, which might not be feasible for all SMBs.

  • Zoho CRM and HubSpot also scale well, but their pricing structures might not be as accommodating as Bitrix24's (dependent on your specific needs).

  • Pipedrive, while effective for sales teams, might not meet all the needs of a growing business outside the sales department.

Support and Community
  • Bitrix24 provides robust support options, including a comprehensive knowledge base, community forums, and direct support channels.

  • Salesforce is known for its vast user community and extensive resources, while HubSpot offers excellent educational content.

  • Zoho CRM and Pipedrive also provide solid support, but Bitrix24's dedication to ensuring users can maximize the platform's potential stands out.

By offering a balanced mix of features, affordability, and scalability, Bitrix24 not only meets the current needs of SMBs but also supports their growth, positioning itself as the go-to CRM solution in a crowded market.

Best CRM for SMBs 2024: Key Takeaways

All five options here have distinguished themselves in a competitive field. The right one for your business will be a highly individual decision based on your specific needs and goals. We hope this article has made it that bit easier for you!

Bitrix24’s powerful suite of features is perfect for SMBs who want one tool to help streamline their operations and power their growth. Why not experience its capabilities first-hand through a free trial, and see how it can transform your business?

And if you do, check out these articles for further help and advice:

Understanding CRM: Best Practices for SMBs with Bitrix24, and

The Ultimate Guide to Streamlining Customer Relations for SMBs with Bitrix24.

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Table of Content
Bitrix24 Overview Competitor 1: Salesforce Competitor 2: Zoho CRM Competitor 3: HubSpot CRM Competitor 4: Pipedrive Bitrix24 vs. Competitors: Side-by-Side CRM Comparison Best CRM for SMBs 2024: Key Takeaways
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