Effective Lead Qualification Software

Tired of wasting your time on unqualified leads? Try Bitrix24, the world’s most popular free cloud CRM and lead qualification solution, used by over 10 million businesses in 180+ countries. Improve your quality of leads and the way you generate them with Bitrix24.

Bitrix24 lets you qualify leads manually or automatically. Manual lead qualification is best done via Kanban board. You start with unqualified leads. As you go through your lead qualification checklist, and qualify leads as marketing or sales ready, you move each lead in an appropriate column.

Another way to qualify leads in Bitrix24 is by ‘warmth’, cold lead being someone who never heard about our company, products and services, while hot lead is someone who is showed interest in buying from you. A third possible method for manual lead qualification is by lead stage. For example, Stage 1– Unqualified Lead, Stage 2 – Lead Details Verified, Stage 3 – Phone Call Made, Stage 4 – Lead Agreed to Zoom Presentation, etc. All of these are supported by Bitrix24 CRM. 

Naturally, manual lead qualification takes a lot of time and effort, so automated lead qualification is growing more and more in popularity. Automated lead qualification in Bitrix24 relies on Artificial intelligence and rules/triggers. Here’s our AI scoring overview as it works in Bitrix24.

The idea is pretty simple. Bitrix24 CRM tracks what type of leads buy from you and then recognizes similarities between current leads and those who’ve purchased before (for example, by location), it ranks those leads higher.

In addition, Bitrix24 AI engine analyzes activities (response to emails, clicking links inside emails, number of calls made) and automatically qualifies leads if they match a pattern that has proven to be successful before; For example, leads that make two or more incoming phone calls have 25% probability of buying your product. This means you don’t need to have lead qualification questions or employ outside lead qualification services to qualify your leads, which saves you both time and money.

Bitrix24 CRM gives you access to both manual lead qualification and automated lead qualification (premium). If you are interested in either or both lead qualifications, simply register your Bitrix24 account today or contact your local Bitrix24 partner.

* As of August 1, 2021, this feature is only available for selected plans. 

Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

Basic features

  • Unlimited users
  • 5GB free online storage
  • Sales management
  • Sales reporting
  • Sales tools
  • Cloud and self hosted
  • Marketplace
  • Desktop and mobile apps
  • API and open source code available

Full sales cycle management

  • Lead creation from web forms, email or phone calls
  • Custom sales stages
  • Custom fields and CRM forms
  • Duplicate entry prevention
  • Duplicate merge
  • Search filters
  • Product catalog
  • CRM activity stream
  • Learn more


Sales automation

Sales Reporting

  • Activity by agent
  • Sales by agent
  • Leads by stages
  • Sales funnel
  • Sales channels analysis
  • Custom field reports
  • Report templates


Quotes and invoices

  • Print, email, PDF
  • Logo and company info
  • Fully customizable
  • DocDesigner
  • Local taxes
  • Xero integration (beta)
  • Learn more


For more information about Bitrix24, head over to our training courses.
We also have a great YouTube channel that covers every aspect of Bitrix24, from sales and planning to document management and company internal communication tools.
To download the self-hosted edition of Bitrix24 that can be installed on your own server and give you access to open source code, please visit the Bitrix24 Self-Hosted page.
12,000,000+ organizations have chosen Bitrix24