Lead Management For Real Estate

Bitrix24 is a popular lead management app for real estate agencies and solo realtors. Real estate is a super competitive industry with razor thin margins. You need something that works (yes, on your mobile as well, since you don't spend much time in office), something that's easy to use (realtors don't have much free time) and something that automates realtor's routine tasks.

Ok, so Bitrix24 starts with demand generation and lead capture. Phone call from a number that's not in your database? Recorded as a new lead automatically. New website inquiry? Ditto. New email? Email-to-lead activated. Yes, anytime somebody asks you a question via Facebook or Telegram or Viber or website chat or any other Open Channel, Bitrix24 adds them as a potential lead.

If you work in a large real estate agency, you'll need lead distribution tools as well. Jane does residential, Peter does commercial, Marsha works with short sales, Jack does office rentals, Mark handles bank repos. Done.

Then you'll need follow up tools. Automatic emails. Task reminders. Phone calls. Birthdays. Appointments. Lead qualifying and segmentation. Bitrix24 handles all that and even does marketing automation.