A contact in CRM refers to an individual person – such as a client, lead, or business partner – whose information is stored and managed within the system. Contacts usually include details like name, email, job title, and company affiliation.
Working with contacts involves keeping their information up-to-date, tracking interactions, and linking them to related accounts or deals. For example, a salesperson might record every email and call with a contact to maintain a complete communication history. This helps personalize outreach, build stronger relationships, and ensure no opportunities are missed.
If you are looking for a simple and powerful tool to help you manage contacts, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect CRM system for any business.
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