A sales funnel is a model that represents the journey customers take from first awareness of a product to making a purchase. It visualizes each step of the buying process, from generating leads to converting them into customers.
Sales funnels work by guiding prospects through progressive stages such as awareness, interest, consideration, and decision. For instance, a potential customer might discover a brand through an ad, download a brochure, attend a demo, and then make a purchase. Tracking the funnel in a CRM helps sales and marketing teams identify where leads drop off and optimize strategies to improve conversion rates at every stage.
If you are looking for a simple and powerful CRM with sales funnels, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.
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