Product

What is sales force automation?

Glossary

Sales force automation (SFA) refers to the use of software tools to automate routine sales tasks such as data entry, follow-ups, scheduling, and reporting. It's designed to free sales reps from manual work so they can focus on selling.

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How is sales force automation applied?

SFA is applied through CRM systems that automatically log communications, send reminders, and update deal statuses. For example, when a salesperson emails a prospect, the system can record the activity and schedule a follow-up. This consistency improves productivity, ensures no lead is forgotten, and helps maintain accurate data across the entire sales team.

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Sales force automation in Bitrix24

If you need a simple and powerful CRM with sales force automation, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Free

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Unlimited users

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35+ tools

15,000,000+ organizations have chosen Bitrix24