Social selling is the practice of using social media platforms like LinkedIn, X (Twitter), or Facebook to connect with potential customers and build relationships that lead to sales. It replaces cold outreach with meaningful engagement and trust-building.
Social selling works by identifying prospects online, sharing valuable content, and starting conversations that position you as a helpful expert. For instance, a sales rep might comment on a prospect's post or send a personalized message offering a relevant solution. CRM tools can integrate with social media to track these interactions and measure results, making social selling a strategic and measurable sales approach.
If you are looking for simple and powerful social selling software, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.
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