The term "lead nurturing" denotes the process of your communications with a potential customer and the strategy that you employ to maximize the efficiency of your communications. An efficient lead nurturing strategy meets the following criteria.
The vendor gets in touch with the client at the right moment. You should not disturb your target audience too frequently — but they should not forget about your existence either.
The company delivers useful information to its customers. It can be news about a cashback campaign or a personalized discount, for instance.
The message should evoke positive emotions in the recipient. It should make them happy and fill them with excitement.
The more customized the message, the better. It should contain the client's name and, preferably, some other information that will let them know that you care about them.
There should be a convincing call to action — but you should never force people to buy your products immediately. Instead, you should inspire them and strengthen their emotional bonds with your brand.
Good lead nurturing software ticks all these boxes. Thanks to it, your communication with your clients will be informative and entertaining.
A lead nurturing solution contains a database that stores exhaustive and comprehensive information about your clients. Plus, it has tools for processing that information. At a glance, you can see who this or that customer is and how their history of interactions with your brand developed. You will not need to guess when you should remind this person about your company and which information you should send to them.
The system will come up with smart suggestions and you will only need to fine-tune and approve them. Your decisions will be based on facts on figures: how often does this person open your emails, how many clicks they made on your website, which products they are most interested in and so on. You will be able to visualize this information with graphs and charts and run presentations for your staff.
Bitrix24 is one of the most popular lead nurturing systems on the market. It features all the functionality that was described above and enables you to try it for free first. This product is available in desktop and mobile formats and is easily customizable.
You will get access to a database with an unlimited number of records and an in-built call center. As soon as a client contacts you or you contact them, the information about the interaction will be added to the database automatically. Thanks to Bitrix24, you will convince your customers that they are a part of your brand's continuing story.