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Marketing

What Is Customer Value in Marketing?

There are numerous definitions of customer value, and choosing the right one and using its benefits will come in handy. Stay tuned to find out how to keep the balance between theory and practice with customer value in the marketing field.

12 min read

Small Business

Top 5 Challenges For Small Business Owners

Owners of small businesses know that it’s no easy ride. Without the massive resources in terms of finances and personnel, it is small businesses that are the canary in the coal mine when things get tough. So without further ado, here are our top 5 challenges small business owners face.

5 min read

Marketing

10 Crucial Digital Marketing Tips for Law Firms

Law firms aren’t exactly known for striking marketing campaigns that break the internet. But that only gives you more room to stand out online. So if you’re looking for ways to improve your presence on the internet, read on to discover our 10 crucial digital marketing tips for law firms.

5 min read

Customer Service

9 Simple Effective Client Management Skills to Practice

Customer service has come on leaps and bounds in recent years. However, whether it’s the overused “the customer is always right”, or having a dedicated customer success department, one thing is for sure — clients are at the center of every business.

5 min read

Small Business

How to Manage Small Business Travel Like a Pro

There are myriad ways that travel can help small businesses. Making new connections, nurturing those you already have, and discovering first hand what your market looks like are just a few.

5 min read

7 Recruitment Strategies for Small Businesses

Recruiting talent can be a challenge especially if, as a small business owner, you don’t have much experience in the matter apart from what you went through as a former employee yourself. However, this is not to say that it can’t be done. You just have to approach it diligently and earnestly if you want to make sure you hire the right people.

7 min read

Remote work

The 20 Best Software Tools for Remote Teams

With the wealth of available software for remote work on the market today, choosing the right one can take up some time and be quite a challenge. Here, we’re going to list down the 10 best software tools for remote teams to narrow the playing field.

12 min read

Sales

What is a Tire Kicker?

Get to know how to identify tire kickers and avoid them. Plus, this text features a few tips that you might want to use to convince this type of customer to buy your goods or services.

8 min read

Work Efficiency

11 Effective Ways to Improve Time-Management Skills

Controlling your time requires planning and self-discipline, which is going to be really challenging for the majority of people. Luckily, there is no need to reinvent the wheel, we have already came up with several practical techniques that can work for you too. So, let's take a look at some of the best tactics to boost you time-management skills.

7 min read

Sales

Sales Promotion – Definition, Examples & Strategies

Get to know about different categories and types of promotions with their respective benefits and peculiarities. The text is not targeted to any particular type of business, so merchants from nearly any sphere should benefit from this information.

15 min read

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