What is a CRM System?

CRM System - what is it?

What is a CRM system? Do they always cost a lot of money, and can you get a great CRM totally free? We’ve got the answers to these and many other questions.

A CRM system, short for a customer relationship management system, is software for collecting, storing and managing customer information.
First, CRM system helps manage potential clients – leads. Lead management includes lead generation, capture and qualification tools.
Second, with the help of a CRM system you can manage existing customers – deals and contacts. Pipeline management gives deal and sales pipeline management with unlimited pipelines.
Third, you can handle day-to-day client interactions from a CRM system – generating and sending quotes and invoices from inside CRM. Fourth, you can also control and automate sales processes inside a CRM system. Sales automation includes dozens of sales and marketing automation rules and triggers.
Last but not least, multichannel customer contact center and helpdesk in a CRM system helps maintain a decent level of communication with customers and clients.

Now that you know what a CRM system is, let’s talk money. Most CRM software is quite expensive. However, there are exceptions. Take Bitrix24, for example. It comes with a Free plan including client management, deals, product catalog, pipeline management and much more! Commercial plan subscribers get CRM system with lead management, marketing automation, sales intelligence and other great sales tools like multiple pipelines, workflow automation, etc.

Bitrix24 is available in cloud and on-premise (with open source code access) and on iOS and Android mobile devices. Register now to see why over 10 million companies worldwide choose Bitrix24 as their CRM system.