What is a CRM system

Learn what a CRM system is, how to get a free CRM, and how a good CRM system helps your business win more customers and close more deals.

A CRM system - what is it?

What is a CRM system? Do they always cost a lot of money, and can you get a geat CRM totally free? We’ve got the answers to these and many other questions.

A CRM system, short for a customer relationship management system, is software for collecting, storing and managing customer information. First, CRM system helps manage potential clients – leads. Lead management includes lead generation, capture and qualification tools. Second, with the help of a CRM system you can manage existing customers – deals and contacts. Pipeline management gives deal and sales pipeline management with unlimited pipelines. Third, you can handle day-to-day client interactions from a CRM system – generating and sending quotes and invoices from inside CRM. Fourth, you can also control and automate sales processes inside a CRM system. Sales automation includes dozens of sales and marketing automation rules and triggers. Last but not least, multichannel customer contact center and helpdesk in a CRM system helps maintain a decent level of communication with customers and clients.

Now that you know what a CRM system is, let’s talk money. Most CRM software is quite expensive. However, there are exceptions to this rule. Take Bitrix24, for example. It’s a totally free CRM system with lead management, marketing automation, customers support features and other great sales tools like unlimited records and pipelines, calendars, resource booking and scheduling, CRM marketing tools, tasks inside CRM and a number of free integrations such as Zapier, Quickbooks, Xero, PayPal and Stripe. What is more, Bitrix24 is available in cloud and on-premise (with open source code access) and on iOS and Android mobile devices. Register now to see why over 5 million companies worldwide choose Bitrix24 as their CRM system.

* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

P.S. If you share this page in Facebook or Twitter with hashtag #bitrix24, you'll automatically get a chance to win a 12-month subscription for Bitrix24 Professional ($2400/yr value)

Basic features

  • Free unlimited records
  • Free 5GB online storage
  • Free email marketing
  • Free call center
  • Free custom fields
  • Free quotes & invoices
  • Free call center
  • Cloud or self hosted (open source code access)
  • Free mobile CRM iOS and Android
  • Free integrations (RestAPI)
crm system

Free Fully Featured CRM With No Limits

top crm system

Fully customizable

  • Custom fields
  • Sales automation
  • Custom forms
  • Custom access right settings
  • Web to CRM
  • Email to CRM
  • Call to CRM
  • Learn more
top crm systems

Free contact center

crm system example

Powerful reports

  • Custom reports
  • Dashboards
  • Sales pipeline
  • Sales funnel
  • Expected sales
  • Agent activity reports
  • Unpaid invoices
  • Lead sources (marketing channels)
  • Learn more
crm system examples

More than just CRM

  • Tasks inside CRM
  • Document management
  • Cloud file server
  • Sales agent management (HR)
  • Free intranet (collaboration)
  • Employee engagement
  • Much more!
crm system

Bitrix24 CRM manual is available here. If you are interested in buying self-hosted editions of Bitrix24, which come with API, CMS and source code, can be easily customized and integrated with other tools, please download a trial version here.

9,000,000+ organizations have chosen Bitrix24