What is a CRM system

What is a CRM system? Do they always cost a lot of money, and can you get a geat CRM totally free? We’ve got the answers to these and many other questions.

A CRM system, short for a customer relationship management system, is software for collecting, storing and managing customer information. First, CRM system helps manage potential clients – leads. Lead management includes lead generation, capture and qualification tools. Second, with the help of a CRM system you can manage existing customers – deals and contacts. Pipeline management gives deal and sales pipeline management with unlimited pipelines. Third, you can handle day-to-day client interactions from a CRM system – generating and sending quotes and invoices from inside CRM. Fourth, you can also control and automate sales processes inside a CRM system. Sales automation includes dozens of sales and marketing automation rules and triggers. Last but not least, multichannel customer contact center and helpdesk in a CRM system helps maintain a decent level of communication with customers and clients.

Now that you know what a CRM system is, let’s talk money. Most CRM software is quite expensive. However, there are exceptions to this rule. Take Bitrix24, for example. It’s a totally free CRM system with lead management, marketing automation, customers support features and other great sales tools like unlimited records and pipelines, calendars, resource booking and scheduling, CRM marketing tools, tasks inside CRM and a number of free integrations such as Zapier, Quickbooks, Xero, PayPal and Stripe. What is more, Bitrix24 is available in cloud and on-premise (with open source code access) and on iOS and Android mobile devices. Register now to see why over 5 million companies worldwide choose Bitrix24 as their CRM system.