Top 5 Telephony and SMS Marketing Apps to Centralize Your Bitrix24 Outreach

At Bitrix24, we believe your workspace should feel like a well-oiled machine, not a series of disconnected islands. While our core platform keeps your data organized, sometimes you need a specialized "superpower" to handle the nuances of modern conversation.

If you’re ready to stop juggling tabs and start building actual relationships, here are five tools from the Bitrix24 Marketplace that bring your communication right into the heart of your workflow:

• WhatsApp Business API (Gupshup): Meet your customers where they actually hang out. This integration brings all WhatsApp conversations — text, media, files, and location — directly into your CRM, enables template-based outbound messaging, automation from CRM workflows, and real-time message status tracking, all from a single Bitrix24 interface.

• Call Center Wizard: Go beyond a basic “call” button with guided call scenarios, smart operator assignment, and a customizable call card. Operators see only the relevant client data and can trigger follow-up actions directly during the call for faster, more structured lead handling.

• Twilio SMS: Send and track SMS messages from Bitrix24 using Twilio. This integration adds Twilio as an SMS provider, supports multiple accounts, high-volume sending with smart queues, and real-time delivery status tracking directly in the CRM.

• CallCenter24: An AI-powered communication hub for outbound and support teams. CallCenter24 streamlines dialing with power dialing and smart routing, adds AI call summaries and real-time transcription, and delivers deep visibility through recordings and monitoring — helping teams understand which calls actually drive results, all fully integrated into Bitrix24.

• 2-Way SMS: Send and receive SMS directly from Bitrix24 using your Android SIM. Automate messages via triggers and workflows, log all replies to contact profiles, and manage conversations globally with a simple web interface.